Donegal: A Hidden Gem… Let’s Keep it Between Us!

Donegal: A Hidden Gem… Let’s Keep it Between Us!

December 27, 2023


Donegal County Council and Donegal Tourism are cheekily encouraging visitors to discover Donegal, but with a little wink – let’s not let everyone in on the secret!The fresh campaign titled, “Donegal – It’s Ours/It’s Yours”, features Downings TikTok sensation Eric Roberts. He playfully urges viewers to revel in the beauty of Donegal, but also to keep this magnificent county under wraps.

Watch the campaign here.

From its picturesque airport, incredible golf courses, captivating natural scenes, delightful cuisine, and spirited local culture, Donegal awaits those adventurous souls willing to tread the lesser-known paths. Highlighting the distinct allure and splendor of Donegal, the campaign invites adventurers to unearth all the wonders this county possesses. Donegal isn’t just a place; it’s an experience brimming with diverse adventures.

group of people smiling at the camera holding on to the Best in Travel 2024 award by lonely planet

Eric Roberts, TiKTok sensation with tourism providers at the launch of Donegal County Council and Donegal Tourism’s new cross-channel campaign “Donegal – It’s ours/It’s Yours” marketing Donegal as one of Ireland’s best-kept secrets. From left are Juno Griffen (Wild & Free), James Doherty and Moira Doherty (Ardara Distillery), Catherine NiGrianna (Croithli Distillery), Roisin Rice and Mary Cassidy (Sliabh Liag Visitor Centre) and Diane Cannon (Fanad Lighthouse). Photo Clive Wasson

With a promotional push across digital, PR, social media, and VOD channels, the message of Donegal’s allure is bound to resonate with a vast number of potential visitors looking for a memorable Irish journey. Whether it’s the mesmerizing natural vistas or the deep-rooted cultural heritage, Donegal stands out as a must-visit all year round, promising a fresh experience with every season.

image of the cliff with the text 'Donegal makes Lonely Planet's 10 best regions in the world'

Martin Harley, Cathaoirleach of Donegal County Council, expressed his enthusiasm at the Rockhill House campaign launch on Friday: “Launching this campaign is a thrilling way to spotlight Donegal’s marvels to both Ireland and the global audience. Donegal is truly a diamond waiting to be found, and we hope this campaign lights that spark of curiosity for travellers. For us residents, Donegal is our pride and joy, and we’re thrilled to share it – but just a little!”

John G. McLaughlin, Chair of Donegal Tourism CLG and Chief Executive of Donegal County Council, added, “This campaign kickstarts a crucial promotional phase for Donegal’s tourism sector. Recognizing tourism’s significance in Donegal’s economy, we hope to energize all parts of our business community. I urge all tourism establishments to rally behind this campaign, elevate their presence in the visitor’s market, and let Donegal shine especially this fall.” To delve deeper into Donegal’s enchanting secrets and learn more about the campaign, check out the official website.

Coastal Escapes

Discover Extraordinary Sliabh Liag

Hike to the top of the Sliabh Liag (Slieve League) cliffs on the south west coast of County Donegal and marvel at the terrific views of the Atlantic Ocean, the Sligo Mountains and Donegal Bay.

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